White Claw Sizes: Why 12 Ounces is the Industry Standard
Think all seltzer cans are the same? Think again. We explore why the 12-ounce standard is the key…
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Beer Packaging
14 articles
What the Forty Beer Can Really Means for Your Next Brew Adventure
The short answer: a “forty beer can” is a 40‑ounce (1.18 L) aluminum can, the largest single‑serve format most…
The Real Secret Behind Successful Marketing of Beer
Why Storytelling and Community Beats All Other Tactics When a small brewery in Portland rolls out a limited‑edition…
Why Does Modelo Have Foil? It’s More Than Just Looks
UV light can “skunk” a beer in mere minutes, transforming its crisp flavor into an unpleasant, sulfurous aroma.…
Why Beer Packaging Says More Than Most Tasting Notes
A recent study revealed that 85% of consumers form their first impression of a new beer based solely…