Specialist Digital Marketing · Restaurants · Bars · Breweries

Every Service Built for
Hospitality Venues

Generic agencies run the same playbook for dentists, law firms, and your restaurant. We don't. Every strategy, every campaign, every report we produce is built around how people find, choose, and keep coming back to a venue — because that's all we do.

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🍻 Craft Breweries 🍽️ Restaurants 🥂 Bars & Pubs 🍷 Wineries 🥃 Spirit Retailers ☕ Cafés & Roasters

97%

of diners research a venue online before visiting

Specialist services — all built for food & drink venues

4.7×

more walk-ins from an optimised Google Business Profile

$42

average return for every $1 spent on email marketing

📍

Local discovery is everything

92% of food searches have local intent — "best burger near me", "rooftop bar Sydney CBD", "craft brewery open now". Generic SEO agencies optimise for national keywords. We optimise for the searches your actual customers type at 7 pm on a Friday.

⭐

Reviews are your most powerful marketing channel

84% of people trust online reviews as much as a personal recommendation. A one-star improvement on Google increases revenue by 5–9%. We know how to ethically grow review volume, respond to negatives correctly, and use reviews as SEO fuel.

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The hospitality calendar is different

Valentine's Day, Mother's Day, Grand Final Weekend, Christmas parties — your busiest weeks are entirely predictable but require campaign lead times most agencies miss. We build campaigns backwards from your calendar, not from a generic content planner.

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Repeat visits beat new customers

Acquiring a new restaurant guest costs 5× more than retaining an existing one. A 5% increase in repeat visits can increase revenue by 25–95%. Email, loyalty, and social media for hospitality isn't about brand awareness — it's about getting regulars back through the door.

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Visual content drives direct bookings

Restaurants with high-quality food photography on Instagram see 30% more engagement and 20% higher click-through to booking. Instagram's algorithm actively surfaces local venue content to users who've shown interest in dining out. This is unique to hospitality — and most agencies don't know how to use it.

🧮

Revenue attribution is different for venues

You can't track a walk-in booking the same way you track an eCommerce conversion. We set up attribution models that actually work for venues — phone tracking, booking platform integration, Google Business Profile insights, and foot traffic correlation — so you know exactly what's working.

🔍 Get Found Online

Before a guest can visit you, they need to find you. These services put your venue at the top of local search, Google Maps, and industry directories — exactly where hungry people are looking.

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Local SEO

Monthly SEO Plan

A fully managed SEO retainer covering local keyword targeting, Google Business Profile optimisation, citation building, and monthly rank tracking — designed to fill your tables, not just move rankings on a spreadsheet.

Local keyword targeting & map pack ranking
Google Business Profile management
Monthly ranking & traffic reports

Typical impact: +60–180% organic traffic within 6 months

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Full SEO

On & Off Page SEO

The complete SEO package — on-page technical optimisation (schema markup, page speed, internal linking) combined with off-page authority building. Both disciplines working together for compounding, long-term results.

Technical on-page fixes & schema
Off-page link & authority building
Restaurant & venue schema markup

Typical impact: Page 1 rankings for core venue keywords

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Authority

Backlink Services

White-hat editorial backlinks from food media, local publications, and industry directories. Manual outreach only — no PBNs, no spam. Every link placed to move your venue up the rankings permanently.

Food & hospitality media placements
Local publication outreach
Full link placement report

Typical impact: +35% Domain Authority over 12 months

📣 Grow Your Audience

Finding new customers is only half the job — keeping them coming back is where hospitality businesses win. These services build the channels you own and control, so you're not always dependent on platforms or algorithms.

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Social Media

Social Media Management

Instagram, Facebook, and TikTok content and community management built around your venue. Not just pretty pictures — content engineered to drive local reach, save-worthy posts, and foot-traffic intent from people in your area who are looking for somewhere to eat or drink.

Instagram, Facebook & TikTok
Reels, Stories & feed content creation
Community management & DMs

Typical impact: 3–5× reach growth in 90 days

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Email & SMS

Email Marketing Automation

Build a database of guests who want to hear from you, then reach them directly — no algorithm, no ad spend. We set up welcome sequences, birthday automations, event campaigns, and weekly newsletters that fill seats on quiet Tuesdays as well as sold-out Saturdays.

List building & segmentation strategy
Automation flows (welcome, birthday, re-engage)
Event & seasonal campaign management

Typical impact: $42 return per $1 spent on email

📝

Content

Content Marketing

Menus, blog content, venue guides, neighbourhood posts — content that ranks for "best [your cuisine] in [your suburb]" and keeps your venue top-of-mind between visits. Built around what your customers actually search for, not what looks good on a content calendar.

SEO blog content & venue guides
Menu copy & event descriptions
Google Business Profile posts

Typical impact: +40% non-branded organic traffic

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Brand

Brand Strategy & Creative

Your venue has a personality — the way it's positioned online should feel consistent whether someone finds you on Google, Instagram, or through a friend's recommendation. We develop brand voices, visual identities, and positioning strategies that make you unmistakable in a crowded market.

Brand voice & positioning strategy
Visual identity & style guide
Photography & content direction briefs

Typical impact: Consistent brand = 33% more trust

🚀 Amplify with Paid & PR

Organic channels take time to compound — paid media and PR fill the gap immediately, drive targeted traffic during campaigns, and build the brand authority that makes everything else work harder.

💰

Paid Ads

Paid Media Management

Google Ads, Meta Ads, and TikTok campaigns run by people who understand hospitality conversion paths. Not "clicks to website" — actual seat bookings, reservation calls, and event ticket sales. We target radius audiences, retarget website visitors, and build lookalike audiences from your existing guest database.

Google Search & Display Ads
Meta (Facebook & Instagram) Ads
Radius & intent-based audience targeting
Retargeting & lookalike campaigns
Event & seasonal campaign builds

Typical impact: 3–8× return on ad spend for venue campaigns

🗞️

PR & Media

PR Distribution

Get featured in the food publications, local media, and hospitality outlets that your customers actually read. Press coverage does two things at once: drives direct bookings and earns high-authority backlinks that boost your search rankings permanently. One press release can pay dividends for years.

Food & hospitality media outreach
50–200+ publication placements
New venue launches & event announcements
High-DA backlinks as a by-product

Typical impact: Avg. 78 media placements per campaign

⚡ Convert & Perform

Traffic that doesn't convert is just a vanity metric. These services turn your existing website visitors into bookings, enquiries, and orders — and make sure your website is fast enough that Google keeps sending them.

🖥️

Web Design

Web Design & Development

Restaurant and venue websites built to convert. We know what hospitality guests need to decide to book — clear menu visibility, fast load times, prominent booking CTAs, food photography that makes mouths water, and Google-friendly structure. No page-builder bloat, no generic templates.

Custom WordPress builds for venues
Booking system integration (ResDiary, SevenRooms)
Mobile-first design & Core Web Vitals

Typical impact: +45% booking conversion rate

⚡

Performance

Website Optimisation

A 1-second delay in page load time reduces conversions by 7%. For a venue website, that's bookings walking out the door. We fix Core Web Vitals, image delivery, server response times, and mobile performance — because fast websites rank higher and convert better simultaneously.

Core Web Vitals & PageSpeed improvements
Image optimisation & lazy loading
Hosting & caching configuration

Typical impact: Sub-2s load time, top 10% PageSpeed score

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CRO

Conversion Rate Optimisation

Most venue websites lose 70–90% of their visitors without a booking or enquiry. CRO is the process of systematically fixing that — through heatmaps, session recordings, A/B tests, and user psychology principles applied to your specific booking journey.

Heatmap & session recording analysis
A/B testing for booking CTAs
Funnel drop-off diagnosis & fix

Typical impact: +20–50% more bookings from existing traffic

📊 Measure What Works

You can't improve what you don't measure. These services give you clear visibility over what's actually driving bookings — so you can make confident decisions about where to invest and what to cut.

📊

Analytics

Analytics & Data Intelligence

GA4, Google Search Console, booking platform integration, and custom dashboard builds that give you a single view of what's driving revenue. We set up attribution models that work for venues — including phone call tracking, reservation source attribution, and foot traffic correlation from Google Business Profile.

GA4 setup & custom event tracking
Reservation & booking source attribution
Monthly revenue-tied reporting
Custom Looker Studio dashboards

Typical impact: Full channel attribution in under 30 days

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eCommerce

WooCommerce Setup

Sell merchandise, gift vouchers, tasting packs, and event tickets directly from your venue website. A WooCommerce store done right becomes a meaningful revenue stream — we build, configure, and optimise it for conversion, including integration with your existing POS or booking system where possible.

Gift vouchers & merchandise store
Event ticket sales integration
Checkout & payment optimisation
Post-launch SEO & product page optimisation

Typical impact: New revenue stream live in 14 days

Foundation: Get Found

SEO, Local Search & Website Performance

People who are actively searching for a venue like yours — highest intent, lowest cost-per-booking

↓ Captures intent traffic, builds organic audience

Awareness: Be Memorable

Social Media, Content & Brand Strategy

Stay top-of-mind between visits — so when someone thinks "where should we go?", your venue comes up first

↓ Builds owned audience — email lists, followers, repeat visitors

Retention: Own the Relationship

Email Marketing & Loyalty Campaigns

Talk directly to past guests — no algorithm, no ad spend. Fill quiet nights, promote events, drive repeat visits

↓ Amplifies what's already working, fills gaps immediately

Acceleration: Paid Amplification

Google Ads, Meta Ads & PR Distribution

Put fuel on what's already working — paid channels are most effective (and cheapest) when organic foundations are solid

↓ Measurement makes every layer more efficient each month

Intelligence: Measure & Compound

Analytics, CRO & Data Attribution

Know exactly which channels are filling seats — double down on what works, cut what doesn't, compound growth every quarter

🍺

From the Industry

We came from food and drink, not a media agency. We understand covers, average spend, trade nights, cellar door seasonality, and tap room foot traffic — because we've lived in these businesses, not just marketed them.

🎯

One Industry, Deep

We don't split our attention across industries. Every case study we have, every playbook we've built, and every insight we bring to your business comes from working exclusively in restaurants, bars, and breweries.

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Calendar-Aware Campaigns

Valentine's Day, Father's Day, Melbourne Cup, Christmas parties — we build campaigns 8 weeks before they need to land. Most agencies miss the lead time. We've already built the playbooks for every major hospitality event of the year.

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Revenue-Tied Reporting

We don't report on impressions. Every monthly report ties digital activity back to bookings, covers, and revenue where possible — using real attribution, not attribution that flatters the agency.

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No Lock-In After 6 Months

We earn your continued business every month. After the initial 6-month build period (which we need to actually deliver results), you're on month-to-month. No 24-month traps, no penalty clauses, no manufactured dependency.

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Full Transparency

You get access to all live dashboards, all accounts, all data — always. If we stop working together, you take everything with you. We don't hold your Google Ads account or your analytics hostage as a retention strategy.

Free Venue Audit & Discovery Call

A free 30-minute call where we look at your current digital presence, local search visibility, and competitor landscape before we talk strategy. We'll tell you honestly what's working, what's broken, and what the opportunity looks like.

Strategy Brief & Proposal

We turn the audit into a clear, prioritised proposal — the specific services and sequence that will deliver the highest ROI for your venue's specific situation. No generic packages, no upselling you things you don't need.

Execution Begins Within 5 Days

Once agreed, we're in your accounts and building within days — not weeks. You get a direct line to your account manager throughout, with milestone updates as we hit each phase of the setup.

Monthly Reviews & Scale

Every month we review what's working, what we're adjusting, and what the next priority is. As results compound, we identify which channels to scale and which to refine — so the return keeps improving over time.

🍻 Ready to fill more seats?

Let's Talk About What's Holding Your Venue Back Online

Free 30-minute strategy call. We'll audit your current digital presence, show you exactly where you're losing customers to competitors, and map out what a specialist approach would look like for your venue.

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Every Service Built for Hospitality Venues

Why Hospitality Venues Need Specialist Marketing