When someone asks “what’s a 40,” they’re almost always referring to a 40-ounce bottle of malt liquor. This specific size, traditionally holding 40 fluid ounces (approximately 1.18 liters) of a high-alcohol lager, became an iconic symbol in American drinking culture, particularly associated with brands like Olde English 800 and Colt 45. It’s not just a large beer; it’s a category and a cultural touchstone.
Defining the 40: More Than Just a Size
While the literal answer to “what’s a 40” is simply its volume, the term carries significantly more weight. A 40 isn’t just any large format beer bottle; it specifically denotes a malt liquor. Malt liquor is a strong lager, typically brewed with adjuncts like corn or rice to increase its fermentable sugars and achieve a higher alcohol content (often 6-9% ABV or even higher) while remaining relatively light-bodied and often less hoppy than traditional lagers.
The 40-ounce bottle itself became popular in the mid-20th century as an economical way to purchase a significant amount of alcohol, particularly in urban areas. Its distinctive glass bottle, often with a narrow neck and a wide base, is instantly recognizable.
The Cultural Significance and What Others Get Wrong
Many people unfamiliar with its history might mistake a 40 for any large-format beer bottle. However, the ’40’ is intrinsically linked to malt liquor. You wouldn’t typically call a 40-ounce bottle of craft stout or a Belgian ale a “40” in the traditional sense, even if such a size existed. The term carries a specific cultural and historical baggage, often associated with a particular socioeconomic demographic and musical genres like hip-hop, where it was frequently referenced.
Another common misconception is that 40s are no longer produced. While their peak popularity might have waned and distribution can be more localized, classic brands are still very much available in this format, upholding their legacy in specific markets. For more insights into how beer trends evolve, the story of the 40 is a prime example.
The Quintessential 40: Olde English 800
If you’re looking for the definitive answer to “what’s a 40” in terms of a specific product, Olde English 800 stands out as arguably the most recognizable and enduring brand. Often simply called “OE” by its loyal drinkers, it epitomizes the malt liquor style and the 40-ounce format. Its relatively high ABV (typically 7.5-8% ABV) combined with its large volume offers a potent and economical drinking experience that defined the category for decades.
Alternatives and Modern Interpretations
While Olde English 800 holds the crown, other brands have also been synonymous with the 40-ounce format. Colt 45 is another strong contender, offering a similar profile and cultural presence. Less common now, brands like King Cobra and Mickey’s also offered 40-ounce bottles of malt liquor, each with their own subtle flavor variations but adhering to the core concept.
In contemporary craft beer, you’ll occasionally find large-format bottles (often 750ml or 22oz), but these are distinct from the traditional ’40’. They cater to a different consumer and generally represent higher-end, more complex brews, not the economical, high-ABV punch of a malt liquor.
The Final Verdict
When you ask “what’s a 40,” the answer points directly to the 40-ounce bottle of malt liquor, with Olde English 800 being its most iconic representation. While Colt 45 serves as a close alternative, the ’40’ is more than just a measurement; it’s a specific product, a cultural artifact, and a piece of brewing history.
Ultimately, a ’40’ is a 40-ounce bottle of high-alcohol malt liquor, an economical and culturally significant brew.
