Paid Media Management
Every Dollar Spent, Every Conversion Tracked,
Zero Wasted Budget
Full-funnel paid media management across Google Ads, Meta, LinkedIn, and YouTube — built around measurable ROAS, not vanity impressions. We optimise for the conversions that actually grow your business.
Everything in Your Paid Media Plan
Every channel, every conversion event, every optimisation lever — managed by specialists who treat your budget like their own.
Google Search & Shopping Ads
Keyword strategy, match type architecture, negative lists, and smart bidding — built to capture high-intent buyers at the exact moment they're searching for what you sell.
Meta Ads (Facebook & Instagram)
Audience segmentation, creative testing, and retargeting funnels across Facebook and Instagram. We build campaigns that move cold audiences from awareness to conversion.
LinkedIn Advertising
B2B lead generation through sponsored content, conversation ads, and InMail campaigns. Precision targeting by job title, company size, industry, and seniority.
YouTube & Display Ads
Pre-roll and bumper ads, display network placements, and remarketing — delivering your brand message to the right audience before they're ready to search.
Conversion Tracking & Attribution
GA4 event configuration, GTM setup, and cross-channel attribution modelling so every dollar of ad spend is tied to a real business outcome — not a platform-reported estimate.
Reporting & Optimisation
Weekly bid adjustments, monthly performance reviews, and clear ROAS reports that show exactly what's working and where we're taking the budget next.
Full Campaign Coverage
- Competitive keyword gap analysis
- Audience persona development
- Landing page alignment review
- Ad copy A/B testing (minimum 3 variants)
- Bid strategy optimisation (manual, target CPA, ROAS)
- Quality Score improvement
- Negative keyword management
- Retargeting audience builds
- Dynamic product ad setup (eCommerce)
- UTM parameter tracking
- Monthly spend reconciliation report
- Quarterly full-funnel strategy review
Why Paid Media Needs Specialist Management
Running ads without specialist oversight doesn't just underperform — it actively wastes budget. Here's what the data says about self-managed and generalist-managed accounts.
Ad Waste Averages 26%
Without systematic negative keyword management and bid strategy, the average Google Ads account wastes more than a quarter of its budget on irrelevant traffic. That's money that should be driving conversions, not funding irrelevant clicks.
Creative Is Half the Battle
Targeting gets your ad in front of the right person. Creative determines if they click. We run structured A/B tests on copy, visuals, and CTAs to continuously improve click-through rates — and reduce the cost of every conversion.
Attribution Errors Cost Decisions
Most businesses misattribute conversions, leading to budget decisions based on flawed data. We build clean, cross-channel attribution so every budget decision is grounded in reality — not inflated platform reporting.
Choose Your Growth Plan
All plans run month-to-month after an initial 3-month period. Management fees are separate from your ad spend — we never mark up media buys. Select your preferred currency below.
Foundation
Single-Channel Launch
Best for businesses running their first paid media campaigns or switching from self-managed accounts.
- Google Search Ads setup & management
- Up to $2,000 ad spend managed
- Weekly bid optimisation
- Conversion tracking setup
- Monthly performance report
Growth
Multi-Channel Scale
Best for growing businesses scaling revenue through multi-channel paid media.
- Everything in Foundation, plus:
- Meta Ads (Facebook & Instagram)
- Up to $10,000 ad spend managed
- Retargeting campaigns
- Creative A/B testing
- Landing page recommendations
- Monthly strategy call (45 min)
Authority
Full-Channel Dominance
Best for high-spend advertisers requiring full-channel management and proactive optimisation.
- Everything in Growth, plus:
- LinkedIn & YouTube Ads
- Unlimited ad spend managed
- Cross-channel attribution modelling
- Dedicated account manager
- Weekly reporting
- Bi-weekly strategy calls
From Audit to Profitable Scale
Account Audit
We audit your current campaigns (or start from scratch), reviewing account structure, keyword quality, audience targeting, and conversion tracking for gaps and opportunities. You get a clear picture of exactly where budget is being wasted and where the wins are.
Strategy & Launch
A tailored multi-channel paid media strategy is built, approved by you, and launched within 48 hours — with all tracking verified before a single dollar is spent. No guessing, no rushing, no assumptions.
Optimise & Scale
Weekly bid adjustments, A/B tests, and audience refinements. We chase efficiency before scale — lowering CPL before increasing spend. Every optimisation decision is documented and explained.
Report & Expand
Monthly reports show ROAS, CPL, and channel attribution clearly. Quarterly reviews expand into new channels as budget and performance allow — always with your business goals driving the direction.
Frequently Asked
Start Your Growth Conversation
Tell us about your business and we'll build a paid media strategy tailored to your goals — at no charge.
Ready to Turn Ad Spend Into Predictable Revenue?
Stop guessing what's working. Dropt Beer's paid media specialists build campaigns around verified ROAS — and manage every dollar like it's our own.