Email Marketing & Automation
The Channel With the Highest ROI
in Your Entire Marketing Stack
Email generates $42 for every $1 spent. We build the segmented lists, automated flows, and high-converting campaigns that make email your most reliable revenue channel — without the spray-and-pray approach.
Everything in Your Email Programme
One engagement covers every layer of your email strategy — campaigns, automation, deliverability, and analytics.
Campaign Strategy & Segmentation
List segmentation by behaviour, demographics, and purchase history — with a campaign planning calendar aligned with your business goals, promotional periods, and product launches.
Email Design & Copywriting
Custom-designed HTML emails with compelling copy written for your brand voice and audience — mobile-responsive, dark-mode compatible, and optimised for inbox rendering across every major client.
Automation Flow Build
Welcome sequences, abandoned cart, post-purchase, win-back, and lead nurture flows built from scratch — triggered by behaviour, timed for impact, and tested before activation.
SMS Marketing Integration
Complementary SMS campaigns for time-sensitive offers and high-priority messages — opt-in compliant, coordinated with your email calendar, and never sent just for the sake of it.
Platform Management
Klaviyo, Mailchimp, HubSpot, ActiveCampaign setup, migration, and ongoing management — including list health maintenance, sender reputation monitoring, and deliverability optimisation.
Performance Analytics
Open rates, click-through rates, revenue attribution, list health monitoring, and A/B test results — reported monthly with clear commentary on what's driving the numbers and what to do next.
Every Task, Every Month
- List segmentation strategy (minimum 5 segments)
- Email template design (mobile-responsive)
- Subject line A/B testing on every send
- Sender reputation monitoring
- List hygiene (monthly bounce & unsubscribe cleaning)
- Welcome sequence (5-email minimum)
- Abandoned cart recovery (3-step flow)
- Post-purchase upsell sequence
- Win-back campaign for lapsed subscribers
- SMS opt-in and compliance setup
- GDPR / CAN-SPAM / Privacy Act compliance review
- Monthly revenue attribution report
Why Email Remains Your Best Channel
Algorithms change, ad costs rise, and platforms shut down. Email is the only channel where you own your audience and control the conversation entirely.
Owned Audience = Recession-Proof Revenue
Email is the only marketing channel where you own your audience completely. Algorithm changes, ad cost increases, and platform shutdowns can't touch a well-managed, engaged email list — it's your most durable marketing asset.
Segmentation Multiplies Results
Sending the same email to everyone is leaving money on the table. We segment by purchase history, engagement level, and lifecycle stage so every subscriber receives content that's actually relevant to them — driving opens, clicks, and revenue.
Automation Works While You Sleep
A well-built automation stack generates revenue 24/7 without manual intervention. Welcome flows, abandoned cart sequences, and post-purchase journeys run continuously — converting leads that would otherwise go cold while your team focuses elsewhere.
Choose Your Email Plan
All plans run month-to-month after an initial 3-month onboarding period. No lock-ins, no hidden fees. Select your preferred currency below.
Foundation
List & Campaign Essentials
Best for businesses starting email marketing or migrating from a poorly managed list.
- Platform setup or migration
- List segmentation (3 segments)
- 2 campaigns per month
- Welcome sequence build
- Mobile-responsive email template
- Monthly performance report
Growth
Automation & Revenue Flows
Best for businesses ready to automate their customer journey and drive consistent email revenue.
- Everything in Foundation, plus:
- 4 campaigns per month
- Abandoned cart & win-back flows
- SMS marketing setup
- A/B subject line testing
- List hygiene management
- Monthly strategy call
Authority
Full Automation Stack
Best for high-volume senders requiring advanced segmentation, full automation, and CRM integration.
- Everything in Growth, plus:
- Full 8-flow automation stack
- Advanced segmentation (10+ segments)
- SMS campaigns
- Revenue attribution dashboards
- CRM integration
- Bi-weekly strategy calls
From Audit to Revenue on Autopilot
Audit & Platform Setup
We audit your existing email programme — or start fresh — assessing list health, open rates, deliverability, and automation gaps. Your platform is configured and tracking verified before we send a single campaign.
Strategy & Segmentation
Audience segments are built, an automation map is designed, and a campaign calendar is created — all reviewed and approved before execution begins. Nothing goes out without your sign-off.
Deploy Campaigns & Flows
Campaigns go out on schedule. Automation flows are built, tested across inbox clients, and activated. A/B tests run on every campaign send — subject lines, send times, and CTAs all measured.
Optimise & Report
Monthly reports show opens, clicks, revenue attribution, and list growth. Flows are reviewed and adjusted based on data every quarter — compounding results over time.
Frequently Asked
Start Your Email Revenue Engine
Tell us about your business and current email setup — we'll put together a tailored strategy overview and list health assessment at no charge.
Ready to Turn Your Email List Into Your Best Sales Channel?
Dropt Beer builds email programmes that compound — segmented lists, revenue-generating automation flows, and campaigns that your subscribers actually want to receive. Your first programme audit is on us.