Content Marketing
Content That Ranks, Converts,
and Compounds Over Time
Strategic content marketing that builds topical authority, attracts high-intent organic traffic, and moves prospects through your funnel — without relying on paid distribution.
Everything in Your Content Plan
From strategy and briefing through to production, publishing, and performance tracking — one subscription covers the entire content lifecycle.
Content Strategy & Topical Maps
Keyword clusters, pillar/cluster architecture, and competitor gap analysis — so every piece of content is part of a deliberate strategy to own your subject matter in search.
Long-Form SEO Articles
1,500–3,000 word pieces written for search intent, not just word count. Each article is structured to rank, built to retain readers, and designed to convert at the appropriate funnel stage.
Landing Page & Service Page Copy
Conversion-optimised copy that ranks AND sells. We write for the dual audience of search engine crawlers and human buyers — so your pages drive both traffic and revenue.
Video Content Scripting
YouTube scripts, explainer video briefs, and short-form social scripts that communicate your value proposition clearly and keep viewers watching until the CTA.
Email Content & Nurture Sequences
Content assets delivered through email automation flows — educational sequences that move subscribers from awareness to purchase without a single cold call.
Content Performance Tracking
Organic traffic attribution, time-on-page, scroll depth, and conversion tracking per piece — so you know exactly which content is generating business value and which needs a refresh.
Every Task, Every Month
- Monthly editorial calendar (4–12 pieces planned in advance)
- Search intent classification (informational, commercial, transactional)
- NLP keyword optimisation on every piece
- Internal linking strategy applied on publish
- Featured snippet optimisation
- Schema markup for Article and FAQ
- Meta title & description writing
- Content refresh programme (updating existing assets)
- Competitive content gap analysis (quarterly)
- Author bio & E-E-A-T signals
- Content distribution plan (social, email, PR)
- Monthly content performance report
Why Content Marketing Wins Long-Term
Paid traffic stops the moment you stop paying. Content compounds. The brands that invest in strategic content today are building an asset that their competitors will never be able to catch up to.
Content Is a Compounding Asset
Unlike paid ads, content builds value over time. A well-optimised article published today can generate traffic for years. The brands that invest early build an advantage that's nearly impossible to replicate — and nearly free to maintain.
Intent Matching Is Everything
Publishing content without mapping it to search intent is the most common content marketing failure. We build strategy around what your buyers are actually searching at each stage of the funnel — from first awareness to final decision.
Topical Authority Wins Search
Google no longer just ranks individual pages — it ranks domains with demonstrated expertise across a topic. Our pillar/cluster content architecture builds the topical authority that earns top rankings across entire subject areas, not just isolated keywords.
Choose Your Content Plan
All plans run month-to-month after an initial 6-month period. Every plan includes production — not just strategy. Select your preferred currency below.
Foundation
Authority Foundations
Best for businesses starting their content programme and establishing topical authority.
- Content strategy & editorial calendar
- 2 long-form SEO articles per month
- Meta title & description writing
- Internal linking applied on publish
- Monthly performance report
Growth
Organic Revenue Engine
Best for businesses ready to build a full content programme that compounds month over month.
- Everything in Foundation, plus:
- 4 long-form articles or pages per month
- Landing page copy (1 per month)
- Content refresh programme (2 existing pages)
- Featured snippet optimisation
- Email content brief
- Monthly strategy call (45 min)
Authority
Full Content Dominance
Best for brands committed to owning their category through high-volume, high-quality content.
- Everything in Growth, plus:
- 8 articles or pages per month
- Video script (2 per month)
- Full topical authority mapping (quarterly)
- Competitive content gap analysis
- PR-ready thought leadership pieces
- Bi-weekly strategy calls
From First Brief to Compounding Growth
Content Audit & Strategy
We audit your existing content, map your competitors' topical authority, and build a 90-day content calendar around the keyword clusters with the highest business value. You approve the strategy before a single word is written.
Briefing & Production
Every piece starts with a detailed brief: intent, outline, keywords, internal links, and CTA. Content is produced, edited, and optimised before it reaches you — so your review is fast and approvals are clean.
Publish & Optimise
Content is published with full on-page SEO applied — schema, meta, internal links, featured snippet targeting. We monitor performance from day one and adjust based on ranking signals and engagement data.
Compound & Scale
Each quarter, we review what's ranking, identify quick-win opportunities, and refresh underperforming assets. The strategy compounds as your domain authority grows — and each new piece strengthens everything you've already published.
Frequently Asked
Start Your Growth Conversation
Tell us about your business and we'll build a content strategy tailored to your goals — at no charge.
Ready to Build Content That Earns Traffic for Years?
Stop publishing and hoping. Dropt Beer's content strategists build topical authority programmes that compound month over month — turning your website into your best-performing salesperson.