Analytics & Data Intelligence
Stop Guessing. Start Making
Data-Driven Decisions
We build the analytics infrastructure, dashboards, and attribution models that give you a single source of truth for your marketing performance — so every budget decision is backed by real data, not intuition.
Everything in Your Analytics Engagement
Every engagement covers the full analytics stack — tracking, attribution, reporting, and governance — so your data is accurate, complete, and actionable.
GA4 Setup & Migration
Complete GA4 property configuration, event tracking, conversion goals, and migration from Universal Analytics. Every event verified with real test data before going live.
Google Tag Manager
GTM workspace setup, trigger and tag configuration, and data layer implementation. Clean, documented containers that any developer or agency can maintain after we hand over.
Custom Looker Studio Dashboards
Real-time marketing dashboards connecting GA4, Search Console, Google Ads, and social platforms in one view — built around the metrics your team actually needs to see every day.
Multi-Touch Attribution Modelling
Data-driven attribution setup to understand true channel contribution across the customer journey — so you stop over-investing in the last click and start funding what actually drives revenue.
Search Console & SEO Analytics
GSC data integration, click and impression tracking, crawl error monitoring, and reporting. Your organic search performance surfaced alongside paid and social in a single dashboard.
Data Audit & Governance
Tracking accuracy review, deduplication, bot filtering, internal traffic exclusions, and data governance documentation. You’ll know exactly what your data is measuring — and what it isn’t.
Every Deliverable, Every Engagement
- GA4 event tracking audit & implementation
- Conversion goal setup (micro + macro)
- Google Tag Manager audit & cleanup
- Looker Studio dashboard (channel overview)
- Search Console integration
- Google Ads conversion import to GA4
- CRM data connection (HubSpot, Salesforce)
- E-commerce enhanced measurement (if applicable)
- Bot & spam filter configuration
- Cross-domain tracking setup
- UTM parameter governance framework
- Monthly data quality report
Why Analytics Infrastructure Can’t Be an Afterthought
Most businesses collect data. Very few collect data they can trust. Here’s why getting your analytics foundation right is the most valuable marketing investment you can make.
Most Analytics Setups Are Broken
The average GA4 implementation has at least 3 critical tracking errors. Duplicate transactions, missing conversion events, and misconfigured goals mean marketing decisions are being made on corrupted data. If you can’t trust your numbers, you can’t trust your strategy.
Attribution Is the Most Misunderstood Problem in Marketing
Last-click attribution gives 100% of the credit to the final touchpoint. In reality, the customer touched 8 channels before converting. Data-driven attribution models the real journey — so you invest in what actually drives revenue, not what merely closes it.
Dashboards Should Drive Decisions, Not Just Look Nice
A well-built marketing dashboard doesn’t just report what happened — it shows what to do next. We build dashboards that surface anomalies, trends, and actionable insights — not just colourful charts that get ignored after the first week.
Choose Your Analytics Plan
All plans run month-to-month after an initial 3-month setup period. No lock-ins, no hidden fees. Select your preferred currency below.
Foundation
Clean, Reliable Analytics
Best for businesses needing clean, reliable analytics as a foundation for all other marketing decisions.
- GA4 setup & audit
- GTM configuration
- Conversion tracking setup
- Monthly GA4 data report
Growth
Full Visibility Dashboard
Best for marketing teams that need a single source of truth across all channels and a clear picture of what’s driving revenue.
- Everything in Foundation, plus:
- Looker Studio dashboard
- Search Console integration
- Multi-channel attribution setup
- Ads conversion import to GA4
- Monthly strategy review call
Authority
Enterprise Data Stack
Best for high-growth businesses that need a complete data warehouse, CRM integration, and custom attribution modelling.
- Everything in Growth, plus:
- Full data warehouse integration
- CRM data connection
- Custom attribution modelling
- Data governance documentation
- Bi-weekly strategy reviews
From Broken Data to Total Clarity
Data Audit
We audit your current tracking setup, identifying broken events, duplicate data, missing conversions, and attribution gaps. You receive a full written report before any implementation work begins.
Architecture Design
A complete analytics architecture is designed: what to track, where to store it, how to report it, and who has access. Every decision is documented and approved before a single tag is deployed.
Implement & Verify
All tracking deployed and verified with real test events. Every conversion goal confirmed before going live. No assumptions — if it’s not verified, it’s not signed off.
Report & Advise
Monthly reports delivered with interpretation and recommended actions — not just data dumps. We tell you what changed, why it matters, and what to do about it.
Frequently Asked
Start Your Analytics Conversation
Tell us about your business and current analytics setup — we’ll come back with a free assessment of what’s broken and what it will take to fix it.
Ready to Trust Your Marketing Data?
Stop making budget decisions based on numbers you can’t verify. Dropt Beer builds the analytics infrastructure that gives you a single, reliable source of truth — so every dollar you spend is accountable.