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Website Optimisation

Your Website, Running at
Peak Performance

Slow websites lose customers, rankings, and revenue. We audit, fix, and optimise every layer of your site — from server response to image loading — so speed becomes your competitive advantage.

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98
Average PageSpeed Score
1.2s
Average Load Time After
40%
Average Conversion Lift
100%
Core Web Vitals Pass Rate
Optimisation Areas

Every Layer of Your Site Optimised

We go beyond surface-level tweaks — every fix is measurable, documented, and designed to have a direct impact on rankings and conversions.

⚡

Core Web Vitals

LCP, FID, CLS — Google's ranking signals measured, diagnosed, and fixed. We address render-blocking resources, layout shifts, and input delay to hit green across all three metrics.

🖼️

Image Optimisation

Every image converted to WebP/AVIF, lazy loaded, and served at the correct dimensions. A single blog post with unoptimised images can add 5+ seconds to load time — we fix it all.

🗄️

Caching & CDN Setup

Full-page caching, object caching, and CDN configuration deliver your content from the edge, reducing server response times to under 200ms regardless of visitor location.

📦

Code Minification

CSS, JavaScript, and HTML minified and combined. Unused CSS removed. Render-blocking scripts deferred. The result: leaner code that loads faster on every device.

📱

Mobile Optimisation

With 70%+ of traffic on mobile, your site must be flawlessly fast on 4G and 5G connections. We test on real devices, fix tap targets, and ensure your mobile score matches desktop.

🛡️

Database & Server Optimisation

WordPress database cleanup, query optimisation, and server-level tuning. We reduce TTFB (Time to First Byte) at the infrastructure level — not just the front-end.

What We Fix

Common Issues We Eliminate

  • Unoptimised images over 500KB
  • Render-blocking JavaScript
  • No browser caching configured
  • Missing GZIP/Brotli compression
  • Slow server response time (TTFB >600ms)
  • Unused CSS/JS loading on all pages
  • No CDN — serving from single origin
  • Cumulative Layout Shift (CLS) issues
  • Largest Contentful Paint (LCP) >2.5s
  • No lazy loading on below-fold content
  • Plugin conflicts causing page bloat
  • No preconnect / resource hints
The Process

Audit → Fix → Verify

Performance Audit

Full PageSpeed Insights, GTmetrix, and Lighthouse audit across 10+ key pages. Every issue catalogued, prioritised by impact, and explained in plain English.

Fix Implementation

We implement all recommended fixes directly on your server. Image conversion, caching configuration, CDN setup, code minification — all done for you, not just advised.

Before vs After Report

Side-by-side comparison of your scores, load times, and Core Web Vitals before and after. You see exactly what improved and by how much.

Ongoing Monitoring

Monthly performance checks ensure your scores stay high as you add new content. Performance regressions are caught and fixed before they impact your rankings.

Questions

Frequently Asked

No. We always work on a staging environment first and test thoroughly before deploying to production. Every change is reversible, and we run full regression testing before sign-off.
We specialise in WordPress and WooCommerce, which power the majority of our clients' sites. We also work with custom PHP, Shopify, and static sites where performance engineering is needed.
Most clients achieve PageSpeed scores of 90–98 on both mobile and desktop. Load times typically drop to under 2 seconds on average mobile connections after a full optimisation pass.
Yes — Core Web Vitals are an official Google ranking factor since 2021. Beyond rankings, a 1-second improvement in load time increases conversions by up to 7% according to Google's own research.
⚡ Free speed audit included

See How Fast Your Site Could Be

We'll run a full performance audit and show you exactly what's slowing you down — before you spend a penny.

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